Higher Standards Life eBook. A strong description may make a reader buy the book or, perhaps more likely, go to the “Look Inside” feature which gives them more data on which to base their decision. And that really is the task of your book description: make readers click “Look Inside”. If you do that, you’ve won. Keep reading to find out how to write such a description.
(Oh, and before we go further, I should say that the basic description writing template we’re about to lay out works for both novels and non-fiction – but it produces very different results in both cases. Bear with me, because we’ll look at both.)